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SmartCellar in the News
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South Gate, a restaurant adjacent to New York City's Central Park, was the first restaurant in the city to digitize its wine list with the iPad. Using Incentient's SmartCellar software, customers can instantly sort by price and type... Read more
Patrick J. Martucci
Chairman, CEO, Founder

Prior to founding Incentient, LLC, Mr. Martucci founded United Asset Coverage, Inc (UAC) in 1997 and served as its Chairman and Chief Executive Officer from January 1997 to February 2007. United Asset Coverage, Inc was a newly formed technology services start-up in 1997, and by 2002, achieved the ranking of #24 on the INC 500 list of fastest growing companies in the United States maintaining a 4,340% growth rate over the first 5 years of existence. Within 7 years, UAC grew to provide service to over 5 million corporate users in 8 countries through direct sales and support offices in 41 cities. United Asset coverage managed over 33,000 vendors around the world 24 hours per day, 7 days per week, 52 weeks per year.

Prior to his work with United Asset Coverage, Mr Martucci served as Vice President of North America sales for GE Capital-ResCom. Under his direction, GE Capital secured contracts to provide local, long distance, internet access, and other utilities to over 1.2 million apartment units within 24 months.

Prior to ResCom, Mr Martucci served as Vice President and General Manager for MFS/RealCom’s Eastern US Division and has head various positions in the telecommunications industry since 1983.

In addition to serving as Incentient's Chairman, Mr. Martucci also currently serves as a Director on the boards of Interactive Security Systems, Deerpark Investors, Coreview Capital and the Leadership Board of the National Italian American Sports Hall of Fame.



Jennifer Martucci
Sr. Vice President of Marketing/Prod Development, Founder

Mrs. Martucci heads Incentient's product direction from application design through final production of Beta software and hardware platforms. Also directing Incentient's marketing efforts, Mrs. Martucci's vision carries through from product inception to client acceptance.

Prior to founding Incentient, Mrs. Martucci served as a strategic consultant to Pfizer Corporation from 2006 to 2008.

Prior to her consultancy to Pfizer, Mrs. Martucci served as founder and Chief Executive officer of GPSTracks, LLC from 2001 to 2006 during which time she was awarded 15 technology patents. GPSTracks was a technology start-up that invented and manufactured a satellite tracking device for pets. Successfully acquired by a fortune 500 company, Mrs. Martucci directed the company from the invention phase through strategic exit in 5 years.

Prior to GPSTracks, Mrs. Martucci was an entrepreneur in the event planning business, and worked as a licensed real estate professional in New York.



Brunella Belmonte
Chief Financial Officer

Prior to joining Incentient, Ms. Belmonte served as Chief Financial Officer for GPSTracks from 2004 to 2008 where she was recruited as a result of the company’s successful institutional capital raise. Ms. Belmonte initiated the company’s financial controls and reporting functions and assisted the CEO in production of financial forecasts and modeling.

Before joining GPS Tracks, Ms. Belmonte served as a Consultant for Integrated Color Solutions, Blue Room Music Video Productions and OceanConnect, all venture funded start-up companies headquartered in New York.

Prior to her consultancy, Ms. Belmonte served as Controller for Promotions.com from 1998 to 2000, where she assisted in the company's initial public offering in September 1999.

Ms. Belmonte began her 13 year financial career as a Certified Public Accountant with the accounting firm of D’Ambrozio, Newman & Co. as well as serving as an Assistant Professor of Accounting at St. Francis College in Brooklyn Heights, New York.
Quicken Loans Arena Becomes First Sports Venue to Introduce "Wireless Touchscreen Concierge" Using Smarttouch Technology
Hospitality Upgrade / January 20, 2012... With just a touch of a fingertip, Quicken Loans Arena (“The Q”) suite holders are entering a new dimension of service excellence. ...
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The Q's ahead of in-arena technology boom
Crain's / January 17, 2012... Quicken Loans Arena has unveiled a new technology allowing suite customers to use touch-screen technology to place orders. ...
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Technology Brings Suite Convenience
Venues Today / January 17, 2012... Incentient’s SmartTouch technology puts an iPad with ordering capabilities in every suite at Quicken Loans Arena ...
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Quicken Loans Arena Becomes First Sports Venue to Introduce "Wireless Touchscreen Concierge" Using SmartTouch Technology
Market Watch / January 13, 2012... Cleveland Cavaliers and ARAMARK Provide In-Suite Guests with iPads to Order Food, Tickets, Merchandise and More in Real Time ...
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Quicken Loans Arena Becomes First Sports Venue to Introduce "Wireless Touchscreen Concierge" Using SmartTouch Technology
Yahoo! Finance / January 13, 2012... Cleveland Cavaliers and ARAMARK Provide In-Suite Guests with iPads to Order Food, Tickets, Merchandise and More in Real Time ...
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Q and A with Incentient chairman/CEO Pat Martucci
Las Vegas Business Press / November 28, 2011... Exec describes how apps for iPad will change hospitality in Las Vegas and beyond. ...
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Palisade Restaurant uncorks new wine list on the iPad
GeekWire / November 4, 2011... Customers of the waterfront restaurant now can browse more than 600 wines on an iPad, an experience that Palisade calls the "city's first-ever pape...
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Las Vegas restaurants offering interactive menus via iPad
Las Vegas Sun / October 11, 2011... The venerable leather-bound wine list is undergoing a digital transformation at some Las Vegas restaurants. Walk into a number of high-end eaterie...
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Ayrshire golf resort adopts iPad for wine list
Scotland on Sunday / July 24, 2011... iPad menu could give the opportunity to give further details on where food comes from and how it is produced. ...
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