Butcher & the Rye has over 700 whiskeys on offer for our guests’ drinking pleasure. With an inventory that size, the SmartCellar app is invaluable as a tool for organization and presentation. It is evident that SmartCellar has jump-started sales of obscure whiskeys and increased sales of our well known selections. Useful aspects, such as the Retail and Events sections have also driven customer engagement in those areas.

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